Ayusha Dallakoti Portfolio

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Ayusha Dallakoti Portfolio

ULURU STATEMENT

PRESENTATIONS / TREATMENT

HEAD & SHOULDERS

Projects

*Art Director

*GRAPHIC DESIGNER

*Awesome soul

Freelance: Open

Commission: Open

History is calling / Yes Campaign

uluru statement from the heart

Australia

2022 / 2023

**One Show Design Shortlist 2022 - History is Calling

Design Direction // Campaign Design // Artwork Design // Graphic Design // Finished Artist // Digital and Print Roll-outs

Campaign's gradient seamlessly blends Australia's iconic rusty red earth with the ethereal hues of twilight. A symbolic invitation for all to voters to come, listen and support this movement. Inspired by the deep connection Aboriginal communities hold with nature and storytelling.

HEAD & SHOULDERS

Germany / New York

Art Direction // Lead Artists // On-site shooting

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The task involved working closely with the directors to research moods, painting techniques, and post-production of the final video. My main role was to art direct and create these artistic graphic ink flow for the pitch and the film, which also involved experimenting and working closely with Saatchi Saatchi NY agency on-site, to create the best outcome for the end film.

NATIONAL / INTERNATIONAL CLIENTS

Presentation / art direction

Director's Treatment // Visual Research // Art Direction // Editorial Design // Image Composition // Editorial design

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Here is a collection of presentations and director's treatment from different projects.

Branding + Print

Germany / Europe

Graphic Design // Editorial Design // Template Design // Brand Identity // Poster Design // Visual Direction

Canva is an Australian-based graphic design platform used to create social media graphics, presentations, posters, music covers, book covers, documents, and other visual contents.

As a remote template designer, we were invited to work on briefs to create templates by only using Canva platform, while showcasing diverse design style that could cater Canva's wide-range of users.

In the Truly Local project, we primarily worked on designs for the German market, but also created templates for the Argentinian, Turkish, and Russian markets. In total, there were four designers, and we produced over 3,000 templates collaboratively, with roughly, over 700 of those being my own designs.

MAGAZINE + POSTERS

Germany / Europe

Graphic Design // Editorial Design // Template Design // Brand Identity // Poster Design // Visual Direction

Canva is an Australian-based graphic design platform used to create social media graphics, presentations, posters, music covers, book covers, documents, and other visual contents.

As a remote template designer, we were invited to work on briefs to create templates by only using Canva platform, while showcasing diverse design style that could cater Canva's wide-range of users.

In the Truly Local project, we primarily worked on designs for the German market, but also created templates for the Argentinian, Turkish, and Russian markets. In total, there were four designers, and we produced over 3,000 templates collaboratively, with roughly, over 700 of those being my own designs.

Design Direction // Custom Type Design // Campaign Design // Campaign roll-out

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For Mazda Australia’s 2024 campaign, we reimagined the iconic Zoom-Zoom tagline—celebrating the pure joy of motion, felt differently by everyone and united by Mazda.

To bring this feeling to life, we turned to typography with characters of motion. After exploring over 200+ fonts, the final campaign features 30 distinct Zoom variations, using 20 different fonts—10 of which were designed exclusively for this project.

More than just a visual treatment, this campaign is a celebration of motion itself—inviting Australians to rediscover excitement of driving a Mazda car.

FOUND IN TRANSLATION

Campaign Design // Concept Development // Graphic Design // Typography Design // Digital and Print Roll-outs

-196 had a cult following in Australia, but even its biggest fans weren’t sure what to call this strange Japanese beverage. Depending on who you asked, it might be “Suntory”, “Strong”, or just “that Japanese lemon drink”.

We designed a series of illustrated posters with a catch. There wasn’t a word of English in any of the messaging.

Here are some the concept development made through hand illustrated / ai generated motifs and typography play to bring out the energy of the ad.

Brand Design // Graphic Design // Logo Design // Brand Identity

Think.EPV approached me to assist in launching their family-owned Events and Videography branding, mindful of their modest startup budget.

To enhance their growing business, I chose a design that is not only fresh but also enduring. The concept revolves around a simple eye replacing the 'i', ensuring it resonates with their audience long after their initial exposure.

This brandmark was particularly fitting as it seamlessly integrates by hvaing it as animated logo for videography or as stand alone as a distinctive symbol for their event business.

Iconography // Editorial Design // Finished Art // Design Direction // Graphic Design // Print Design

These bespoke Battle Cards were meticulously crafted for Telstra's internal marketing, highlighting some of company's innovative ideas through thoughtfully designed conceptual shapes and lines.

A curated collection of over 30 distinctive shapes, culminating in the careful selection of the four extraordinary designs presented below.

Note: To preserve the confidentiality of certain content, some details have been intentionally blurred.

WE are the Destination

Design Direction // OOH and Assets Design // Editorial Design // Typography // Lockup Design

Travelling sucks. Lines, waiting, delays and of course, crying babies. We compare the perils of travel to the joys of cruising, because once you’re on board, you have arrived at your destination.

Fashion textile design

Khujo Germany 2016

Textile Design // Placement & Repeat print // Compositing // Illustration

Khujo is a German fashion brand that produces Men and Women fashion wear.

As an onsite freelance textile and graphic designer, I was involved in creating a collection of textile placement and repeat prints for male & female fashion. The role also included creating some graphical elements such as, tags, clothing labels, badges and other collateral assets.

Jadia Germany 2022

Design Direction // Editorial Design

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Jadia was seeking for a collaboration to release their new sustainable fur jackets collection lookbook.

Since these were being sent digitally to their customers, I had come up with a layout that complimented long warm Jadia furry jackets. Since this editorial uses photographs as main hero, I chose to use condensed font to graphically comoliment long legs of Jadia's model.

STATIONARY Design

THE MARMALADE GERMANY 2019

Painitng // Graphic Design // Editorial Design // Production roll out

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The Marmalade, needed a graphical range of elements for their new graphical collaterals and to greet their clients and directors with a special message. As an internal Art Director, I was given the responsibility to come to their own unique style that could be used for their future design.

I was leading independently to create a range of fluid painting which later was photographed and used for different graphical elements.

Website designed by Ayusha Dallakoti // 2024

@ayushadallakoti // koti.shop

Portfolio - Ayusha Dallakoti